Goosebumps through Connection
The trend section of The Goosebumps Effect gathers insights from four experts with different lenses on live experiences — from audience behavior and venue innovation to food, city life, and the performing arts. Together, they highlight 20 trends that suggest tomorrow’s goosebumps moments won’t come from isolated elements, but from the interplay between people, spaces, and stories.
Amanda Crabo offers a perspective shaped by her work at the crossroads of AI, visual technology, and scenography. She reflects on how advanced tools are increasingly paired with a growing desire for authenticity, presence, and shared experience.
“The shifts are visible from several angles. For me, it’s about how technology can help us create wow-moments in physical spaces — places where people meet, share the moment, and become part of a collective experience,” says Amanda.
She also highlights how today’s live experiences are designed as a whole, where the pre-show, post-show, and digital after-experience are just as important as the moment on site. There’s a growing awareness of how the experience lives on digitally, while the physical presence is gaining renewed value.
At Big Image, this insight resonates deeply. Strong experiences are born in the combination of technology, craftsmanship and the presence of people. AI, LED and digital tools can unlock creative possibilities — but it’s in the shared moment that the goosebumps appear.
The Goosebumps Effect reminds us that the future of live experiences isn’t about choosing between high-tech or low-tech, large-scale or intimate. It’s about seeing the full picture and designing experiences where people feel included and part of something bigger.
